About Erim Kaur

Erim is a London, UK-based Sikh influencer, content creator, and entrepreneur. She is best known as the founder and CEO of ByErim, a luxury haircare brand (launched in 2019) specializing in natural, Indian-inspired hair oils and products, particularly a popular hair growth oil made with ingredients like Amla, Argan, Coconut, and Castor oil.
She grew up without her mother and often shares her personal story, drawing inspiration from her grandmother’s traditional hair care recipes. Her brand honors her family’s heritage and aims to help people (especially those without maternal/sister figures) feel confident.
She has a large online following and is described as one of the UK’s largest Sikh influencers. She creates content around beauty, life advice, business, and personal experiences.
Erim is active as a speaker, appears in interviews/podcasts, and uses her platform to empower women and share Sikh/Indian cultural elements in beauty.